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About us

What happens when an enterprising handful of people with experience in retail, ecommerce, technology and professional riding combine their talents with their passion for all things equestrian? A world of curated discovery for the modern equestrian is born……

Halter Ego is a retail platform that champions new, emerging designers and under-sung brands from around the globe. It is a place that promotes entrepreneurial spirit, quality, function, performance, and expression of individual style.

Our product offerings include innovative apparel and equipment for male and female riders and their horses.

Our customers are bold and creative people – they want to look like themselves, not the masses.  They have a sense of adventure and competition. They are always striving to do better today than they did yesterday, and their individual style is expressed in every equestrian purchase they make.

Inspired to cultivate the individuality of the horse and rider across fashion and lifestyle, we have made it our business to scour the globe for cutting edge equestrian clothing and equipment that provides function, form, performance and style.

We celebrate difference and potential.  Each designer/brand we represent has a story and people that we believe in.  They have the courage to bring their passion and vision to market and we are committed to helping their businesses grow.

Beyond our commercial purpose, Halter Ego selectively invests in young, up and coming and professional riders through sponsorship and grants.  We believe in giving back and will soon be announcing the charities we have chosen to support by donating a percentage of all 2017 sales to their cause.

Join us in empowering emerging equestrian designers worldwide and put your dollars back to work within the community.

The Halter Ego Team  xoxo